Looking to escape the heat of this cruel summer? Grab your cardigan, get out of the woods and into the Grammy Museum Mississippi’s newest, most enchanted exhibit: “Taylor Swift through the Eras.“
Didn’t get tickets to Taylor Swift’s Eras Tour? Shake it off and get the next best thing right here in the Mississippi Delta.
The Grammy Museum Mississippi in Cleveland promises a unique, one-of-a-kind display of some of Swift’s most iconic guitars and outfits seen on various tours and red carpets, starting with a dress worn in 2007 during her self-titled debut album tour and ending with the gown Swift wore in her recent music video with Post Malone for the song “Fortnight.”
Brittany Hill, senior marketing director for the Mississippi Grammy Museum in Cleveland, explains the precautions and process of getting Taylor Swift through the Eras exhibit pieces from Nashville to Cleveland for the ongoing exhibit Friday, Aug. 23. The Eras exhibit runs through Feb. 2. Barbara Gauntt/Clarion Ledger
And don’t worry if August slips away like a bottle of wine, the exhibit will be here until February, but unfortunately not an endless February.
The exhibit opened Friday and will stay on display until Feb. 2, 2025.
The exhibit is completely unique to Mississippi. Once the exhibit closes, the artifacts will return to the private collection in Nashville
From start to finish, the display takes visitors through each of Swift’s 11 eras of music and spans 18 years of her tours and red-carpet appearances. The exhibit is timely as Swift gets closer to wrapping up her Eras Tour, which has visited five continents over the course of the past year, putting on nearly 150 shows.
Brittany Hill, the museum’s senior marketing and development manager, said a lot of people have asked her if Miss Americana herself will visit the Delta. Unfortunately, Swift will most likely not make an appearance at the exhibit, Hill said.
Hill said Swift’s management company, 13 Management, was extremely helpful throughout the process. Management worked closely with the Grammy Museum to create the exhibit which includes an outfit in front of its respective era with information on the albums, including the re-recordings. Swift’s 2022 album “Midnights” makes an extra appearance with the blue two-piece dress Swift wore during the 2023 Grammy Awards.
The exhibit also includes a room featuring several of Swift’s self-directed music videos on a loop, including the short film accompanying her song, “All Too Well” (Ten Minute Version).
The museum delayed the exhibit’s announcement after the events in Vienna. Swift was set to perform three shows during her eras tour stop in Vienna in early August. The shows were canceled after authorities foiled a suspected terrorist plot.
Outfits Taylor Swift has worn during tours and red-carpet events are seen on exhibit at the Mississippi Grammy Museum in Cleveland on Friday, Aug. 23. The Taylor Swift through the Eras exhibit runs through Feb. 2. Barbara Gauntt/Clarion Ledger
This exhibit, which is more than a year in the works, required an extra layer of details during the planning stages, Hill said. A team drove up to Nashville and collected the artifacts in two trucks. Then, the artifacts were kept in a museum prep room with specific temperature and light controls.
Swift has three upcoming shows in New Orleans in October. Hill said she hopes to catch Swifties traveling through the area on the way to the concerts.
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Official Taylor Swift merch has nearly completely taken over the museum’s gift shop, and a friendship bracelet making station is set up in the lobby. After writing a lyric about friendship bracelets in her “Midnights” album, Swift sparked a movement of fans creating and trading friendship bracelets during the eras tour shows.
To make a long story short, here’s a list of the artifacts on display at the Eras exhibit:
Swift’s BCBG Max Azria dress worn during tour performances for her self-titled album in 2007
Swift’s custom Taylor GS6 “Sparkle Guitar” played throughout her “Fearless” tour in 2009 to 2010
A red sparkle top Gibson Les Paul played by Swift during her “Speak Now” world tour
Custom Marina Toybina ensemble and Laduca boots worn during Swift’s performance of “We Are Never Ever Getting Back Together” during the 55th Annual Grammy Awards
The custom jumpsuit and boots from Swift’s 58th Annual Grammy Awards performance of her 1989 hit, “Out of the Woods”
Custom Jessica Jones bodysuit and jacket and Christian Louboutin boots worn by Swift during her 2018 “reputation” stadium tour
Gibson J180 guitar played during Swift’s “City of Lover” concert in Paris, France celebrating the release of her 2019 album “Lover”
Oscar de la Renta dress and Christian Louboutin shoes worn by Swift at the 63rd Annual Grammy Awards where her album “folklore” won album of the year
Stella McCartney coat featured on the album cover of “Evermore”
Free People coat featured in the music video for the “Midnights” single “Lavender Haze”
Maticevski gown and gloves worn in Swift’s music video for “The Tortured Poets Department” hit single “Fortnight (feat. Post Malone)”
